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Exclusive Resources for

Get Up and Go Kayaking Franchisees

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DiMercurio Advisors is proud to partner with Get Up and Go Kayaking to provide franchisees with exclusive support for all their tax and accounting needs. With a strong foundation in small business and entrepreneurship, our dedicated Get Up and Go Kayaking Service Team knows exactly what it takes to help you succeed.

On this page, you’ll find a variety of resources designed to simplify your financial journey as a franchisee. From step-by-step guides and templates to essential tips for managing payroll, sales tax, and bookkeeping, everything here is tailored specifically for Get Up and Go Kayaking franchise owners. Whether you’re just starting out or looking to streamline your processes, we’re here to make it easy.

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Getting Set Up

Getting set up correctly the first time is essential in ensuring you have a smooth transition into the world of accounting for your business. While we've included a lot of information here that is specifically relevant to your Get Up and Go Kayaking franchise, we always recommend that you consult with a professional to ensure you are remaining compliant. 

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Starting a Brand New Business

If you’re new to the franchise world, figuring out the next steps can feel a little like paddling upstream—but don’t worry, we’ve got your back. Below you'll find a straightforward list of things you'll want to do in order to get set up the right way, plus some helpful resources from our Learning Center.

Setting Up Your Software

We recommend Xero for our Get Up and Go Kayaking franchisees!

If you’ve brought us on board to handle your accounting, we use Xero as the go-to platform. While QuickBooks Online is also a solid option, we’ve found Xero to be more user-friendly, especially for franchisees who are newer to accounting. As such, the resources on this page have been designed with Xero in mind. If you're using another platform, many of the tools and templates here can be adapted to fit your setup; just be prepared to make some extra adjustments.

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Setting Up Your Chart of Accounts

Think of a chart of accounts as the master list that organizes all your financial transactions into categories. For Get Up and Go Kayaking franchisees, we use a standard chart of accounts tailored to your business. This ensures your financial reporting stays consistent and aligns perfectly with what your franchisor needs.

Cash vs Accrual

It's Accrual World

Get Up and Go Kayaking franchisees are expected to record revenue on an accrual basis—and for good reason.

  • It provides a clear picture of earnings, even with seasonal business and reservations made far in advance.
  • Affiliate sales and commissions are properly matched to when the revenue is recognized, not just when cash is received.
  • Most importantly, it aligns revenue and expenses in the same time period, giving you more accurate financials to make smarter business decisions.

Watch a video walkthrough:

 

Sales Tax

Sales tax requirements can sometimes be a little confusing. We've done our research and can confirm that Get Up and Go Kayaking franchise operations are subject to Florida sales tax.

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Florida Sales Tax Requirements

In Florida, most services aren’t subject to sales tax—but here’s the catch: the tours you sell are an exception. Since your customers use your equipment and supplies during their tours, the state classifies this as “equipment rental.” That means your tours are subject to sales tax.

It’s important to remember that sales tax isn’t income or an expense for your business. It’s collected directly from your customers and passed along to the state, typically on a monthly or quarterly basis. One key detail: sales tax is due when you receive payment from your customer, not when the revenue is officially recorded.

Understanding this distinction can help you stay compliant and keep your business running smoothly—no surprises down the line!

Payroll

Running Payroll

Whether you’re a sole proprietor managing payroll for yourself or have a team of 2 or 200, we ALWAYS recommend using a reliable payroll provider. As one of Gusto’s largest regional partners, we’re proud to extend their premium services to all our clients. With Gusto, payroll becomes seamless, accurate, and stress-free—no matter the size of your team.

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Staying Connected

Xero and Gusto work together effortlessly, making it simple to record all your payroll transactions accurately. An integrated system like this helps minimize errors and ensures your financials are always spot-on—with almost no effort on your part.

Check out Gusto’s support page for step-by-step instructions on integrating your accounts. It’s quick, easy, and a game-changer for managing payroll.

Assigning Roles

When integrating Xero with Gusto, it’s essential to map payroll transactions correctly for each role in your business: Owner, Admin, or Tour Guide. Assign these roles to employees in Gusto when you add them, as this ensures your payroll data is organized and accurate in Xero.

Why does this matter? Properly mapping roles helps distinguish fixed costs (like owner salaries or admin expenses) from variable costs (like tour guide wages tied to bookings). This level of detail gives you clearer insights into your financials, allowing you to track costs effectively and make better business decisions.

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Watch a video walkthrough:

Handling Tips

Properly tracking tips is crucial and can sometimes be tricky, especially for Get Up and Go Kayaking franchises. Remember, tips are neither revenue nor expenses for your business. They’re funds your customers intend for their guide, given after the tour.

Here’s where things get a little more complex: if a customer includes a tip in a January payment for an August tour, your company is responsible for holding that tip until the tour is completed in August. Until then, it’s considered a liability and needs to be recorded as such in your financials.

This is a great example of why accrual accounting is so important—it ensures the timing and allocation of transactions like this are properly handled.

  • Payroll Tools

    FareHarbor lumps everything into one sales line, which can add to the confusion. Below is a journal entry template that we created that will help you properly record your tips from your FareHarbor report. 

FareHarbor

FareHarbor provides several key reports to help complete the journal entries we’ve prepared for you. We’ve worked closely with FareHarbor to ensure these reports include the right filters, making it easy to find the information you need.

If you’re a client of ours, you’ll see these custom reports in your FareHarbor account, labeled with the following naming convention: DA – [location name] – [report name].

 

Reports You'll Use 

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Prior Month Accrual Report
Pulled by availability date
  • What is this?

    This report shows revenue that needs to be recognized from the prior and current months, as well as revenue collected for future months. These numbers are used to create the journal entry for recording sales.

Prior Month Affiliate Report
Pulled by availability date
  • What is this?

    This report shows gross sales collected by affiliates. Since sales tax isn’t separated, you’ll need to calculate the sales amount and sales tax manually. A tool is provided to help with this.

Trip Protection Report
Pulled by availability date
  • What is this?

    Trip protection revenue is recognized only when the tour occurs or is canceled. This report identifies tours with trip protection completed during the month.

Tips Report

Pulled by booking date
  • What is this?

    This report shows amounts collected from customers for current or future months. These funds are recorded as liabilities, which are reduced as payments are made to staff or contractors.

Monthly Close

Closing your books each month is more than just a routine task—it’s your opportunity to step back and see the big picture. Take time to post your journal entries, review your reports, and truly understand how your business is performing. It’s a chance to make sure everything’s in order and stay on course for success.

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Monthly Close Checklist

  1. Reconcile bank and credit card transactions 
  2. Review bank reconciliation reports for stale, uncleared, or duplicated items 
  3. Verify loan balances tie out to available statements 
  4. Post applicable journal entries: 
    1. Cash to Accrual Journal Entry 
    2. Sales Tax Adjustment Journal Entry
    3. Trip Protection Journal Entry
    4. Tips Adjustment Journal Entry
  5. File and remit sales taxes 
  6. Review income statement and balance sheet for inconsistencies 

The Get Up and Go Kayaking Service Team

At DiMercurio Advisors, we’ve built a strong reputation for empowering small business owners to thrive—and we’re excited to bring that expertise to Get Up and Go Kayaking franchisees.

As part of this partnership, you’ll have access to a dedicated team of accounting and tax professionals who understand the unique challenges and opportunities of your business. From navigating financial systems to providing personalized support, we’re here to help you stay on course and achieve your goals. With us in your corner, you’ll have the confidence to focus on what you do best: delivering amazing experiences on the water.

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John Kirkland
Tax Manager

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Janice Godin
Accounting Manager

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Dafne Escalante
Accounting Associate

 

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Marina Arroyo
Accounting Associate

Support

If you’re working with us, we use Karbon to keep everything running smoothly. It’s our project management system, designed to keep you in the loop and your tasks on track. To get the most out of it, check out the links below and talk with your onboarding specialist about customizing your reminder settings.

Not a DiMercurio Advisors client yet?

Get Up and Go Kayaking franchisees have access to exclusive support as part of our partnership. Take a look at the benefits, and reach out if you have any questions. It will be our pleasure to join your fleet!