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Welcome to

The Learning Center

One of our core values is empowerment through education - it means a lot to us.

The Learning Center was made as a resource for business owners and inquisitive individuals who want to learn more about the current world of taxes and accounting.  If that sounds like you, you're in the right place.

Reach out if you have any questions.  Thanks!

34 min read

How can I file for unemployment in the United States?

By Sean DiMercurio CPA CGMA on Apr 02, 2020

In these times of uncertainty, governments all over the world are taking unprecedented action to support people who have been adversely affected by the COVID-19 pandemic. On March 12th, the U.S. Department of Labor released updated eligibility criteria for unemployment insurance (UI) programs to include people that have become unemployed as a direct result of the coronavirus outbreak.

Topics: Tax - Individual Coronavirus
2 min read

Tax Credit Pays for Keeping Employees on Payroll

By John Kirkland on Apr 01, 2020

To help businesses retain employees and keep them employed during the COVID-19 crisis, Congress has provided a refundable employer retention credit available to all qualifying employers regardless of size, including tax-exempt organizations.

Topics: Payroll Tax - Business Running Your Business Coronavirus
2 min read

Taking the pain out of pricing - how much should you charge?

By Sheila Malavet on Mar 31, 2020

Figuring out how much to charge is a big learning curve for any business owner. The answer to how to approach it will fluctuate as circumstances and markets change. It is important to revisit the question throughout the lifecycle of your business.

There is no magic formula

All businesses are unique, with an individual offering of products and services. Before you set your pricing, It’s important to look at the whole picture. This will help to ensure you are being strategic and not just following trends.

Gather the data

To get started, you need to gather as much information as possible. Block out some time to sit down with your business data and strategies. Pricing is essentially figuring out where your products and services are positioned in the market. So keep your business strategies top of mind. It doesn’t have to be a confusing exercise. Just grab a coffee get started.

Here are the first steps to consider:

  1. Record all the costs involved in production. Make sure you include indirect costs, such as assets, insurances, licenses and legal costs.
  2. Now that you have your outlay, consider your current profit margin or what margin you require. Remember there is a difference between net and gross profit margins. Net margins take all operating costs into account.
  3. Do your competitor research. Be thorough in understanding the market and what others are charging for the same service or product or variations of this. What unique selling points (USPs) does your business have that allow you to vary your prices?
  4. Think about your offerings. What extra benefits or offerings do you have that can affect your pricing? Think about cheap and no-frills on one end of the spectrum, versus high-end premium products. Can you create different products at different prices to cater to different segments of the market?

Don’t forget to check in on your pricing regularly to make sure you’re keeping up with your customers and staying ahead of the game.

Have a question?

We'd love to hear from you!  Feel free to contact us or reach out to your THG team member today!

Topics: Running Your Business
4 min read

What Does the $2 Trillion Stimulus Package Mean for You?

By Sean DiMercurio CPA CGMA on Mar 27, 2020

The “Coronavirus Aid, Relief, and Economic Security Act” (Cares Act) includes many tax and financial breaks for both individuals and businesses. We broke down many of the essential elements and how they can assist you and your business during this troubling time.

Topics: Coronavirus
7 min read

Q&A: Understanding SBA Disaster Loans and What They Mean for You

By Sean DiMercurio CPA CGMA on Mar 27, 2020

If you’re a small business owner struggling financially due to the COVID-19 outbreak, there is help available. The SBA is offering Economic Injury Disaster Loans of up to $2 million – here are answers to the FAQs.

Topics: Coronavirus
3 min read

Congress Provides Sick Leave and Child Care Leave Benefits for Employees

By Sean DiMercurio CPA CGMA on Mar 26, 2020

The COVID-19 epidemic has created situations where employees are not able to work because they tested positive for the virus or have been quarantined after coming in contact with someone who has tested positive. It has also caused parents to miss work because their children’s school has closed due to the outbreak and there is no one to watch the kids.

As a result, the federal government is providing sick leave benefits and child care leave benefits to affected taxpayers whose employers have fewer than 500 employees. The way this is being handled is the employer will pay the benefits to the employee and then will be reimbursed by the government (more on this later in this article).

Topics: Coronavirus
2 min read

The SBA Is Providing Small Business Disaster Loans for Relief During the Coronavirus Outbreak

By Sean DiMercurio CPA CGMA on Mar 25, 2020

The U.S. Small Business Administration (SBA) has never faced a challenge like the COVID-19 outbreak, but they’re stepping up to help small business owners who are suffering financially.

Topics: Coronavirus
3 min read

Can’t Pay Your Taxes? Payment Due Date Extended Because of COVID-19

By Sean DiMercurio CPA CGMA on Mar 25, 2020

Although most American taxpayers receive a refund each year when they file their income tax returns, there are those who for one reason or another end up owing. However, lots end up owing on April 15th and many don’t have the means to pay what they owe.

Topics: Tax Coronavirus
2 min read

Coronavirus and Taxes: Frequently Asked Questions (FAQ)

By Sean DiMercurio CPA CGMA on Mar 24, 2020

The COVID-19 outbreak is affecting every facet of our lives – including our taxes. Check here for all your FAQ to see how you may be impacted.

Topics: Tax Coronavirus